See what our clients are saying!
“Hart Business Research was recommended to us and we began to research their capabilities. We quickly found that they had a tremendous amount of experience in niche industries like ours, several of which were actually closely related to art materials, so the transfer of knowledge and idiosyncrasies would be much faster and easier. And with their experience in working with small companies, simplification of the process and the final reports came naturally. They had also done a lot of consumer survey work for several industries, so the entire gamut of what we were looking for was covered in one company.
Our primary contact was India Hart Wood, who was fantastic to work with; she took the lead in helping frame what we wanted in the end results; she brought insight and input at every turn; and remained open to listening, learning and “hearing” what the industry participants were providing. She brought in all of the needed professionals, from writers, to graphic artists, to proof-readers and statisticians. The entire project, from design, to questionnaire development, to conducting the surveys, to completed reports, was completed in nine months during 2009.”
“We hired Hart Business Research in 2008 to test assumptions that we had about our customers and about how our product and image were seen by them. India Wood handled the entire project and her experience was critical in helping ascertain what we really wanted to find out, and to formulate unbiased interview questions. We were interested in clear and unfiltered information so that we could make informed business decisions and better serve our customers.
The research was summarized in a clear and concise way that it was easy for us to take action where it was needed. An added benefit was how India’s experience and expertise helped interpret the data and gain insights that led to some very creative solutions that would have been impossible without having competed this research.
I keep India's summary at my desk and frequently refer to it for marketing, products, pricing and customer service decisions. It has served as a road map and has kept us out of the ditch on many occasions. It was a great investment in our future success.”
“TNNA worked with Hart Business Research in conducting two bi-annual in-depth industry surveys. The project was complex and multi-pronged as TNNA needed information from wholesalers, retailers and consumers that comprise the independent needlearts industry. Hart worked with us from the beginning to end: creating a realistic timeframe, conducting interviews, forming questions, and creating thoroughly engaging and accessible reports and presentations. India Wood dug in and really got to know our industry from the inside out, gaining our confidence that any recommendation made was based on deep, solid research and knowledge.”