Michaels Stores, the largest crafts chain in the USA, conducts customer surveys every other month and extensively reviews their customer data according to a 2011 interview with Michaels’s chief marketing officer. If you are a competitor of Michaels you need … Read More
Category: Art supplies
Innovation: Big-Corp Buzzword Versus Small-Business Strategy
What is innovation? It depends upon why the business is using the word. If a business (usually a large publicly-held one) is trying to increase the perceived value of the corporation then “innovation” is often used as a marketing word. If … Read More
Q&A on Artists & Art Materials Presentation at NAMTA
Several attendees submitted questions about the Artists & Art Materials Study 2012 presentation at the NAMTA show on May 10, 2012. Here are answers from India Hart Wood of Hart Business Research, the author of the study. Do you have … Read More
Hart and NAMTA Announce 2012 Business Innovation Award Winners
Hart Business Research and the International Art Materials Association (NAMTA) are honored to announce the 2012 finalists and winners of the third annual Art Materials Business Innovation Awards, given May 10, 2012 at the NAMTA show in Orlando, FL. The … Read More
How do I create a great survey for my creative customers?
Local independent art supply and needlearts stores often don’t have the money for a custom professional survey but do have the business skills to make good use of the results. Hart recently put together a Creative Customer Survey Builder tool … Read More
How do you define the “art materials” market?
If you’re wondering how Hart put together the estimate of $4.2 billion in active artist spending, as noted in the NAMTA report Artists & Art Materials USA 2009, read this post. Market size estimates depend completely upon market definition: who is … Read More
NAMTA Business Innovation Awards 2011
The International Art Materials Trade Association (NAMTA) Phoenix, AZ, April 14, 2011 Awards sponsored by NAMTA, American Artist, and Hart Business Research DOWNLOAD: Art Business Innovation Awards 2011 Program Goal: Encourage innovation and disseminate great ideas Retail winner: Binders Art … Read More
NAMTA and Hart Announce 2010 Art Business Innovation Awards
Hart Business Research and the National Art Materials Trade Association (NAMTA) are pleased to announce the finalists and winners of the first annual Art Materials Business Innovation Awards, given at April 16, 2010 at the NAMTA show in Indianapolis, IN. … Read More