What is innovation? It depends upon why the business is using the word. If a business (usually a large publicly-held one) is trying to increase the perceived value of the corporation then “innovation” is often used as a marketing word. If … Read More
Category: Business plan
Hart and NAMTA Announce 2012 Business Innovation Award Winners
Hart Business Research and the International Art Materials Association (NAMTA) are honored to announce the 2012 finalists and winners of the third annual Art Materials Business Innovation Awards, given May 10, 2012 at the NAMTA show in Orlando, FL. The … Read More
How to Make Sense of CHA Attitude and Usage Study
There are three things to keep in mind when using the Craft and Hobby Association’s (CHA’s) Attitude & Usage Study U.S. data sets from 2005 to 2011. The accuracy of the market sizes varies from +/-10% to +/-35% or more, depending … Read More
How do you define the “art materials” market?
If you’re wondering how Hart put together the estimate of $4.2 billion in active artist spending, as noted in the NAMTA report Artists & Art Materials USA 2009, read this post. Market size estimates depend completely upon market definition: who is … Read More
NAMTA and Hart Announce 2010 Art Business Innovation Awards
Hart Business Research and the National Art Materials Trade Association (NAMTA) are pleased to announce the finalists and winners of the first annual Art Materials Business Innovation Awards, given at April 16, 2010 at the NAMTA show in Indianapolis, IN. … Read More
Consumer Spending Doesn’t Dictate Crafts Store Sales Growth
The following two graphs show that consumer spending and comparable-store crafts chain sales do not go up and down together. In the first graph, consumer spending (including inflation) has grown at 4% to 7% annually for the past 13 years, … Read More