What is the best way to teach a craft or art technique? Is it through a person (class), printed text, diagrams and photos, and videos, or the blend of these now found in online classes? The NAMTA Artists & Art Materials … Read More
Category: Crafts
Market Research an Essential Tool at Michaels Stores
Michaels Stores, the largest crafts chain in the USA, conducts customer surveys every other month and extensively reviews their customer data according to a 2011 interview with Michaels’s chief marketing officer. If you are a competitor of Michaels you need … Read More
Crafts show visitors decreased by 21 million from 1992 to 2008
The number of U.S. adults who said they had visited a crafts fair or a visual arts festival in the past year decreased from a peak of 75 million in 1992 to 54 million in 2008. This reflects a decrease … Read More
Canadian Arts and Culture Participation Data Sources
Go to Hart’s Industry Information page and click on International Data to see a list of links to good data sources regarding Canadian participation, spending, and employment in the arts and cultural activities. Hart put this together as part of the research for … Read More
U.S. Adult Participation in Creative Activities 1992-2008
More than 33 million adults created a painting, drawing, or sculpture or engaged in printmaking in 2008, according to the National Endowment for the Arts (NEA) 2008 Survey of Public Participation in the Arts. Participation in these fine arts grew 14% from … Read More
CHA and TNNA Needlearts Market Sizes Compared
The CHA Attitude & Usage Study market sizings for needle crafts are significantly larger than TNNA’s State of Specialty NeedleArts market sizings. Why is this? Basically, the CHA data covers crafters (a large population) and the TNNA data covers enthusiast … Read More
How to Make Sense of CHA Attitude and Usage Study
There are three things to keep in mind when using the Craft and Hobby Association’s (CHA’s) Attitude & Usage Study U.S. data sets from 2005 to 2011. The accuracy of the market sizes varies from +/-10% to +/-35% or more, depending … Read More
How do I create a great survey for my creative customers?
Local independent art supply and needlearts stores often don’t have the money for a custom professional survey but do have the business skills to make good use of the results. Hart recently put together a Creative Customer Survey Builder tool … Read More
Where is Etsy.com growing in crafts and art?
Etsy.com’s site data indicates many people are out there selling what they make, and the number is growing fast. This site for selling handmade and vintage items now has more than 12 million members worldwide (as of 11/30/2011), nearly twice what it was … Read More
TNNA Business Innovation Awards 2011
The National NeedleArts Association (TNNA) and Hart Business Research are honored to announce the winners of the 2011 Needlearts Business Innovation Awards, given at the TNNA Summer Show in Columbus, OH, June 10, 2011. The criteria were expected business impact, … Read More