More than 33 million adults created a painting, drawing, or sculpture or engaged in printmaking in 2008, according to the National Endowment for the Arts (NEA) 2008 Survey of Public Participation in the Arts. Participation in these fine arts grew 14% from … Read More
Category: Needlearts
Innovation: Big-Corp Buzzword Versus Small-Business Strategy
What is innovation? It depends upon why the business is using the word. If a business (usually a large publicly-held one) is trying to increase the perceived value of the corporation then “innovation” is often used as a marketing word. If … Read More
CHA and TNNA Needlearts Market Sizes Compared
The CHA Attitude & Usage Study market sizings for needle crafts are significantly larger than TNNA’s State of Specialty NeedleArts market sizings. Why is this? Basically, the CHA data covers crafters (a large population) and the TNNA data covers enthusiast … Read More