The CHA Attitude & Usage Study market sizings for needle crafts are significantly larger than TNNA’s State of Specialty NeedleArts market sizings. Why is this? Basically, the CHA data covers crafters (a large population) and the TNNA data covers enthusiast … Read More
Category: Research report
How to Make Sense of CHA Attitude and Usage Study
There are three things to keep in mind when using the Craft and Hobby Association’s (CHA’s) Attitude & Usage Study U.S. data sets from 2005 to 2011. The accuracy of the market sizes varies from +/-10% to +/-35% or more, depending … Read More
How do you define the “art materials” market?
If you’re wondering how Hart put together the estimate of $4.2 billion in active artist spending, as noted in the NAMTA report Artists & Art Materials USA 2009, read this post. Market size estimates depend completely upon market definition: who is … Read More
About 1/3 of US adults now use smartphones
The Pew Internet and American Life Project produces excellent research on the state of digital life in America. Their new article on Smartphone Adoption and Usage notes 35% of US adults own smartphones and nearly all of them access the Web … Read More