The CHA Attitude & Usage Study market sizings for needle crafts are significantly larger than TNNA’s State of Specialty NeedleArts market sizings. Why is this? Basically, the CHA data covers crafters (a large population) and the TNNA data covers enthusiast … Read More
Category: Surveys
How to Make Sense of CHA Attitude and Usage Study
There are three things to keep in mind when using the Craft and Hobby Association’s (CHA’s) Attitude & Usage Study U.S. data sets from 2005 to 2011. The accuracy of the market sizes varies from +/-10% to +/-35% or more, depending … Read More
How do I create a great survey for my creative customers?
Local independent art supply and needlearts stores often don’t have the money for a custom professional survey but do have the business skills to make good use of the results. Hart recently put together a Creative Customer Survey Builder tool … Read More
Why the artist drawing rules exclude Québec, why math question
Our current Artist Survey for the Artists & Art Materials Study has some fine print in the drawing rules that respondents are scratching their heads about. The drawing rules note potential winners have to answer a math question and notes Quebec … Read More