Further Hart analysis of TNNA’s State of Specialty NeedleArts 2013 data reveals that 63% of knitting enthusiasts and 51% of crochet enthusiasts purchased patterns in 2012. Both knitters and crocheters who bought patterns typically spent $50 on patterns that year. 5% of knitter spending and 6% of crocheter spending was on patterns, according to the Market Summary for the State of Specialty NeedleArts 2013. Hart calculates the total enthusiast market for knitting and crochet patterns was about $31 million in 2012.
This data is based upon April 2013 surveys of 12,475 knitting enthusiasts and 2,892 crochet enthusiasts for TNNA’s State of Specialty NeedleArts study, produced by Hart Business Research. Special thanks to the designers at the 2014 San Diego TNNA show who asked this question!