There are three things to keep in mind when using the Craft and Hobby Association’s (CHA’s) Attitude & Usage Study U.S. data sets from 2005 to 2011. The accuracy of the market sizes varies from +/-10% to +/-35% or more, depending … Read More
The Pacemaker: Hart Business Blog
How do I create a great survey for my creative customers?
Local independent art supply and needlearts stores often don’t have the money for a custom professional survey but do have the business skills to make good use of the results. Hart recently put together a Creative Customer Survey Builder tool … Read More
Why the artist drawing rules exclude Québec, why math question
Our current Artist Survey for the Artists & Art Materials Study has some fine print in the drawing rules that respondents are scratching their heads about. The drawing rules note potential winners have to answer a math question and notes Quebec … Read More
Has the number of art students increased?
The number of students receiving degrees in fine art-related subjects has grown by 25% in the past nine years, to about 29,000 students in 2009-10. Enrollment in the much larger category of visual and performing arts grew 31% from 2003-2004 to 2007-2008, to … Read More