Hart will work with you to design a research program that delivers the information you need for business success, on-time, within budget, and painlessly. Many research firms only do surveys, which is a bit like trying to solve everything with a hammer. Hart offers a full suite of research tools.
Business benefits
- Recommendations to improve your business, not just survey data
- Fits your business needs, budget, and industry peculiarities
- Objective results rather than internally-generated research hobbled by assumptions and hidden agendas
- Efficient Hart research planning process
Research methods
- Surveys online, in print, or by phone
- Interviews for in-depth feedback or idea generation
- Social media and Web site observation
- Retailer visits
- Government, corporate, database research
Report elements
- Hart recommendations
- Key findings
- Full research results in Word tables or Excel workbooks
- Comparative data for context (from Census, Pew Internet, past Hart research, etc.)
- Consumer profiles (knitting Nancy, Nick the acrylic painter, etc.)
Formats
- Confidential reports in Word or as PDF
- Executive summaries fully designed and edited for publication
- Excel workbooks of results and analysis
- Presentations in PowerPoint
- Business tools for each department: product feedback, customer service feedback, marketing guidelines, suggestions for retail partners, etc.
Information to fit your particular needs
- Marketing plans
- Business plans
- Selling a company
- New product ideas or product makeovers
- Business turnarounds