Hart will work with your industry association staff and board of directors to design an industry research program that delivers high value to your members. Hart will work with your industry to understand its unique challenges, terminology, sensitivities, and needs and incorporate those into the research and deliverables.

Business benefits

  • Recommendations to improve your members’ businesses, not just survey data
  • Spreads cost of useful, high-quality, objective research across many members
  • Value per member is high
  • Fits your association’s and members’ needs and industry uniqueness
  • Efficient Hart research planning process

Project elements

  • Written project plan including business goals, methods, deliverables, cost, timeline
  • Surveys of consumers, retailers, suppliers (online and/or print)
  • Interviews with key industry participants
  • Research online and via government and corporate data
  • Live presentation at trade show
  • Full report with survey results, market sizing, recommendations
  • Executive summary (designed and edited)
  • Business tools (best practices, financial benchmarks, etc.)
  • Consumer profiles
  • Content for your Web site

Report elements

  • Hart recommendations for retailers, suppliers, and the association
  • Key findings
  • Comparative data (from Census, Pew Internet, past Hart research, etc.)
  • Consumer profiles (knitting Nancy, Nick the acrylic painter, etc.)
  • Full research results in Word tables or Excel workbooks
  • Business tools (marketing best practices, retailer financial benchmarks, product feedback, marketing guidelines, suggestions for retailers, etc.)

Formats (see portfolio for samples)

  • Publishable industry reports, professionally designed and edited
  • Web pages summarizing reports
  • Industry executive summaries
  • Low-cost documents in Word, as PDFs, or online
  • Professionally-written articles
  • Excel workbooks of results and analysis
  • Live presentations
  • Interactive quizzes

Research methods

  • Surveys of consumers, retailers, and suppliers (online or printed)
  • Interviews to gather sensitive data and reality-check industry size
  • Census of number of retailers in industry
  • Web site observations
  • Government, corporate, database research
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