What is the best way to teach a craft or art technique? Is it through a person (class), printed text, diagrams and photos, and videos, or the blend of these now found in online classes? The NAMTA Artists & Art Materials … Read More
Tag Archives: Artists & Art Materials
Are Online Surveys Accurate?
Recent Hart research indicates online surveys mostly give an accurate picture except when the questions are about information use and purchasing habits. If these two topics are of interest to your business then consider doing offline surveys or interviews. Information Use Questions … Read More
Market Research an Essential Tool at Michaels Stores
Michaels Stores, the largest crafts chain in the USA, conducts customer surveys every other month and extensively reviews their customer data according to a 2011 interview with Michaels’s chief marketing officer. If you are a competitor of Michaels you need … Read More
Canadian Arts and Culture Participation Data Sources
Go to Hart’s Industry Information page and click on International Data to see a list of links to good data sources regarding Canadian participation, spending, and employment in the arts and cultural activities. Hart put this together as part of the research for … Read More
2012 Artist Survey Drawing Winners
Hart Business Research and NAMTA are pleased to announce the two winners of the Artists & Art Materials 2012 artist survey drawing. Winners received their gift certificates in April 2012, soon after the survey closed. The International Art Materials Association (NAMTA) … Read More
CHA and TNNA Needlearts Market Sizes Compared
The CHA Attitude & Usage Study market sizings for needle crafts are significantly larger than TNNA’s State of Specialty NeedleArts market sizings. Why is this? Basically, the CHA data covers crafters (a large population) and the TNNA data covers enthusiast … Read More
Hart and NAMTA Announce 2012 Business Innovation Award Winners
Hart Business Research and the International Art Materials Association (NAMTA) are honored to announce the 2012 finalists and winners of the third annual Art Materials Business Innovation Awards, given May 10, 2012 at the NAMTA show in Orlando, FL. The … Read More
How do you define the “art materials” market?
If you’re wondering how Hart put together the estimate of $4.2 billion in active artist spending, as noted in the NAMTA report Artists & Art Materials USA 2009, read this post. Market size estimates depend completely upon market definition: who is … Read More
NAMTA Business Innovation Awards 2011
The International Art Materials Trade Association (NAMTA) Phoenix, AZ, April 14, 2011 Awards sponsored by NAMTA, American Artist, and Hart Business Research DOWNLOAD: Art Business Innovation Awards 2011 Program Goal: Encourage innovation and disseminate great ideas Retail winner: Binders Art … Read More
NAMTA and Hart Announce 2010 Art Business Innovation Awards
Hart Business Research and the National Art Materials Trade Association (NAMTA) are pleased to announce the finalists and winners of the first annual Art Materials Business Innovation Awards, given at April 16, 2010 at the NAMTA show in Indianapolis, IN. … Read More