Recent Hart research indicates online surveys mostly give an accurate picture except when the questions are about information use and purchasing habits. If these two topics are of interest to your business then consider doing offline surveys or interviews. Information Use Questions … Read More
Tag Archives: CHA Attitude and Usage Study
CHA and TNNA Needlearts Market Sizes Compared
The CHA Attitude & Usage Study market sizings for needle crafts are significantly larger than TNNA’s State of Specialty NeedleArts market sizings. Why is this? Basically, the CHA data covers crafters (a large population) and the TNNA data covers enthusiast … Read More
How to Make Sense of CHA Attitude and Usage Study
There are three things to keep in mind when using the Craft and Hobby Association’s (CHA’s) Attitude & Usage Study U.S. data sets from 2005 to 2011. The accuracy of the market sizes varies from +/-10% to +/-35% or more, depending … Read More