Michaels Stores, the largest crafts chain in the USA, conducts customer surveys every other month and extensively reviews their customer data according to a 2011 interview with Michaels’s chief marketing officer. If you are a competitor of Michaels you need … Read More
Tag Archives: research
Canadian Arts and Culture Participation Data Sources
Go to Hart’s Industry Information page and click on International Data to see a list of links to good data sources regarding Canadian participation, spending, and employment in the arts and cultural activities. Hart put this together as part of the research for … Read More
Has the number of art students increased?
The number of students receiving degrees in fine art-related subjects has grown by 25% in the past nine years, to about 29,000 students in 2009-10. Enrollment in the much larger category of visual and performing arts grew 31% from 2003-2004 to 2007-2008, to … Read More
Consumer Spending Doesn’t Dictate Crafts Store Sales Growth
The following two graphs show that consumer spending and comparable-store crafts chain sales do not go up and down together. In the first graph, consumer spending (including inflation) has grown at 4% to 7% annually for the past 13 years, … Read More