Recent Hart research indicates online surveys mostly give an accurate picture except when the questions are about information use and purchasing habits. If these two topics are of interest to your business then consider doing offline surveys or interviews. Information Use Questions … Read More
Tag Archives: yarn stores
Market Research an Essential Tool at Michaels Stores
Michaels Stores, the largest crafts chain in the USA, conducts customer surveys every other month and extensively reviews their customer data according to a 2011 interview with Michaels’s chief marketing officer. If you are a competitor of Michaels you need … Read More
How do I create a great survey for my creative customers?
Local independent art supply and needlearts stores often don’t have the money for a custom professional survey but do have the business skills to make good use of the results. Hart recently put together a Creative Customer Survey Builder tool … Read More
TNNA Business Innovation Awards 2011
The National NeedleArts Association (TNNA) and Hart Business Research are honored to announce the winners of the 2011 Needlearts Business Innovation Awards, given at the TNNA Summer Show in Columbus, OH, June 10, 2011. The criteria were expected business impact, … Read More